Essential
Links:
Assignments
Described, Spring 2008
Syllabus
Monday
Night (-70);
PDF, with hotlinks
Tuesday
Night (-71); PDF, with hotlinks
Comm Theory, Communication Model, etc.
.
2014, What Happened to the News? (scary video)
Other
Important Links:
Writing
Resources
Business
News
Business
Careers/Resumes
Professional
Associations
Web
Page Construction and Design
Online Resources from a textbook publisher (Ober): Outlines, Quizzes...
Exercises:
NEWSLETTER
Newsletter
example: Feb. 2005 (in PDF)
Newsletter
EXERCISE (Feb. 2005, in Publisher) -- Puzzle:
put the pieces back together.
Newsletter example #2: April, 2005 (PDF)
►GOOD EXAMPLE TO FOLLOW FOR NEWSLETTER ASSIGNMENT
Newsletter example #2 (April 2005, in Publisher)
Example #2 above is a good example to follow, generally, for the newsletter assignment.
For this assignment, please read carefully all related material and instructions
on the "ASSIGNMENTS DESCRIBED" page, under 'Newsletter.'
Newsletter exercise (backup plan only; rename .txt to .pub)
GRAPH EXERCISE
(EXCEL)
1.
Chart
exercise, spreadsheet (SAVE to your local drive to work on this file)
2.
Chart
exercise (hints) [from here, highlight all data
& headings, then use the Excel Chart Wizard]
3. Bar chart exercise, one possible (pretty good) solution (PDF) [Suggest you use this title for your bar chart]
Helpful Guidelines When Creating Graphs
Summary: A graph (continuous variable on the X axis) or chart should be able to stand alone--to be self-explanatory. Provide a clear, descriptive title; if their meaning is not obvious, label your axes. With a few exceptions, axes should typically represent only one metric, one unit of measure. Text should be readable, with no inappropriate overlap of visual elements. Contrast and color selection should be easy on the eyes (e.g., no red against blue). The meaning of a graph or chart should be very clear to your audience; the graphic should aid your explanation, simplify your message, not complicate it. See Ober, Chapter 11, and below:
Graphing, Charting, and Presenting Data
Using Graphs (good basic information; note "Four Guidelines" at the bottom)
Gallery of Data Visualization (historical milestones; examples of good and bad graphs)
NOTE: I am only asking for
your graph; I don't
need
the Excel datasheet. Due as discussed in class (beginning of
class).
You may want to emulate my solution, or devise one of your own.
If
you try something along the lines of what I did, you need to make sure
the "Drawing Toolbar" is visible so you can make use of the 'textbox'
feature.
Otherwise, learning the graph function of Excel involves
right-clicking
on various graph elements (once created by the wizard) and examining
your
options.
Use
of Graphs and Tables in Technical Writing
Read through the information provided on these Websites.
Avoid violation of basic guidelines in your own presentation.
►Simply put, failure to adhere to the guidelines discussed in class and provided by the links
below will result in a grade significantly lower than you might otherwise have earned.
PowerPoint Assignment | READ the instructions and directions for this assignment |
Grading Template | STUDY the template by which you will be graded |
"Death by PowerPoint" | READ this short article by communication consultant Anne Miller (no excessive text!) |
PowerPoint Guidelines | READ these two screens on basic PPt tips |
Ten Tips for Using PowerPoint | READ these ten tips |
Basic PowerPoint Guidelines | Recommend: Nine slides |
Getting Your Point Across (in PowerPoint) | Recommended: Harvard Medical (PDF, 7 pages) |
Using PowerPoint | Tutorials and links, provided by Harvard University |
PowerPoint Tutorial | |
PowerPoint is Evil | Interesting counter-view, by Edward Tufte ["Tuff-Te"] |
Gettysburg Address | Gettysburg Address on PowerPoint |
The Communication Model
Shared Meaning
(Diagram and discussion)
The
basic Shannon-Weaver model
"Transmission
Models", criticism of...
A
Mathematical Theory of Communication (1948), C. E. Shannon [PDF, on the
Web]
A
Mathematical Theory of Communication (1948), C. E. Shannon [PDF, local
file]
Bell
Labs [System] Technical Journal, on Shannon's information theory paper,
from Wikipedia
Article
on Claude Shannon (1916-2001)
A
Bit More on the Late Dr. Shannon
Claude
Shannon biography (Wolfram Research)
Communication
Theory (Basic discussion at Wikipedia)
Gerbner's
General Model
Berlo's
S-M-C-R Model
Articles
Time
to Fix the SBA
Inc.com (e-zine)
Marketing-Related
Community
Information by ZIP code (CSUN)
American
Factfinder US Census Bureau--Note Census 2000 Gateway and Economic
Census, 2002
Values
and Lifestyles (VALS)
Myers-Briggs
Type Indicator (survey)
Myers-Briggs
Types explained
Communicating Across Cultures
Researching
Japan (UCLA)
Ernst
& Young, Selected Global News
Ernst & Young's Doing Business Series
(Search
"Doing Business" or specific country)