Robert F. Mulligan
WESTERN CAROLINA UNIVERSITY COLLEGE OF BUSINESS
Department of Economics, Finance, & International Business
 MBA 505 ECONOMICS AND PUBLIC POLICY

Chapter 3 BASIC ELEMENTS OF SUPPLY AND DEMAND

Key Words
market substitute goods disequilibrium sole proprietorship
barter complementary goods surplus partnership
double coincidence of wants exchange rate shortage corporation
transaction costs supply price floor multinational business
relative price quantity supplied price ceiling investment
demand law of supply consumer sovereignty imports
quantity demanded determinants of supply private sector exports
law of demand supply schedule public sector trade surplus
determinants of demand supply curve household trade deficit
demand schedule productivity consumption net exports
demand curve equilibrium business firm financial intermediaries
1. Markets
Markets are places where buyers and sellers meet and decide on prices and quantities for exchanging goods and services.
2. Demand
The Law of Demand - for a given, well-defined good or service, the quantity demanded, that is, the quantity consumers are willing and able to buy, decreases as the price is increased, ceteris paribus.

The Demand Schedule - a table of the quantities demanded at different prices.

The Demand Curve - a graph of the demand schedule. Price is always on the vertical axis, quantity is on the horizontal axis. Price and quantity have an inverse relationship along the demand curve, thus the demand curve is downward sloping.

Geoffrey Gerdes's Consumer Choice JAVA Applet Indifference curves illustrate constant levels of utility.  Given a certain budget, the amount of two goods we can buy is limited and changes whenever one or both of the prices change.  This affects the level of utility we can achieve. Utility is maximized by chosing the combination of the two goods that reaches the highest indifference curve, representing the highest level of utility. Geoffrey Gerdes's Demand Curve Derivation JAVA Applet
If we change the price of one of the two goods, holding the other price constant (ceteris paribus assumption) then we can see what quantity we will buy to maximize our utility.  Given the way individuals maximize utility or satisfaction, as the price of a good rises, the quantity demanded by the individual must fall.  This provides a downward-sloping demand curve at the individual level.
Changes in demand v. changes in the quantity demanded: A change in demand is a shift of the demand curve to the left or right, which requires a change in one of
      the determinants of demand:
        income,
        tastes, prices of related goods,
        expectations, and
        the number of buyers.
    A change in the quantity demanded is a movement along the horizontal axis.
Market v. individual demand curves: The market demand curve is arrived at from the horizontal addition of the individual consumers' demand curves.
3. Supply
The Law of Supply - The quantity of goods and services producers sell increases as the price increases, ceteris paribus.

The Supply Schedule - a table of the quantities supplied at different prices.

The Supply Curve - a graph of the supply schedule. Just like the demand curve, price is always on the vertical axis, quantity is on the horizontal axis. Price and quantity have a direct relationship along the supply curve, thus the supply curve is upward sloping.

Changes in supply v. changes in the quantity supplied: A change in supply is a shift of the supply curve to the left or right, which requires a change in one of the
      determinants of supply:
        resource prices,
        technology,
        producer expectations,
        the number of producers, or
        prices of related goods.
    A change in the quantity supplied is a movement along the horizontal axis.
Market v. individual supply curves: The market supply curve is arrived at from the horizontal addition of the individual producers' supply curves.
4. Equilibrium
Equilibrium occurs when the quantity supplied equals the quantity demanded at a set price.

Disequilibrium can occur naturally for short periods of time. Shortage occurs when the quantity demanded exceeds the quantity supplied at a certain price. Equilibrium can be achieved by raising the price. Surplus occurs when the quantity supplied exceeds the quantity demanded at a certain price. Equilibrium can be achieved by lowering the price. Price ceilings and floors, if they are effective, succeed in moving a market out of equilibrium and create either shortages or surpluses. An ineffective price ceiling would be one set higher than the current price. The price ceiling would only become effective if the equilibrium price rose above the ceiling. Then a shortage would occur.

5. The Market System
Consumer sovereignty - consumers decide what is produced because if producers provide
something consumers don't want, producers lose money and resources are wasted.

Profit and the allocation of resources - resources tend to flow to the activities which provide the greatest income.

The flow of resources - households own resources and sell resource services to firms.

The determination of income - households' income is determined by the returns received for resources.

6. Households
A household is one of the basic units in economics and consists of one or more people of any relationship who share a unit of housing.

Household spending or consumption spending accounts for about two-thirds of total spending in the U.S. economy.

7. Business firms
    Three kinds:
    1. Sole proprietorship - one owner with unlimited liability for the obligations of the business.
    2. Partnership - two or more owners, normally with unlimited liability for each other’s actions.
    3. Corporation - many owners or shareholders with limited liability for the corporation’s actions and obligations.
Investment is business firms’ spending on plant and equipment.
8. The International Sector

Types of countries

    Formerly -
    Industrial (the first world)
    Communist (the second world)
    Developing or undeveloped (the third world)
    Today-
    Industrial (post-industrial?)
    Developing
Some countries transitioning from developing to industrial are described as Newly Industrialized Countries (NICs). Mexico is an example of a NIC.
9. Linking the Sectors

Households own resources or factors of production. They sell resource services to business firms.  This provides the households with income, which is used to purchase the goods and services  produced by the firms. The relationship between households and firms, including the flows of  resources, goods and services, and payments, is shown by a circular flow of payments diagram.