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Minor in Broadcast
Sales
Don
Connelly
Head, Department of Communication Associate Professor of Communication Office: Old Student Union 109 Office Hours: M - W - F Noon to 2:00 pm Phone: 828.227.3851 Email: dconnelly@wcu.edu At their very core, radio and television stations are businesses engaged in selling advertising. Those who want to enter broadcast management are universally required to have sales experience. This minor is an interdisciplinary program between the Communication Department and the Department of Marketing and Business Law. The minor is designed to prepare students for a career in broadcast sales or a related media sales position. A unique feature of the minor is professional certification. Western Carolina University is one of less than ten universities in the United States associated with the Radio Advertising Bureau (RAB). The RAB provides broadcast sales education and certification of broadcast sales people. Students who successfully complete the minor will have earned the Radio Advertising Bureau certification of a Radio Marketing Professional. The
minor in Broadcast Sales is
open
to
any communication or College of Business professional selling major in
good standing
(minimum GPA of 2.5). Please see
your advisor for more details.
The minor requires 18 hours: CMPM 303 - Advertising Writing MKT 306 - Introduction to Professional Selling MKT 310 - Consultative Selling MKT 409 - Negotiations/Relationship Marketing MKT 410 - Sales Management and Negotiation (permission of instructor required) BCST 458 - Broadcast Sales
and Promotion Broadcasting majors who receive a grade below a C in any course in the minor must retake the class. Students outside the broadcasting major must pass the courses listed above with a grade of C- (minus) or higher. Courses in which the student receives below a C- will not count toward satisfying the minor in broadcast sales. |
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| Copyright © 2007 Donald W. Connelly Portions Copyright © 2007 Western Carolina University |
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