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B.S. in Communication/Broadcast Sales
At their very core,
every broadcast medium
in the United States
is first and foremost a business engaged in selling advertising.
Those
who wish to enter broadcast management are universally required by the
industry
to have a successful background in media sales. Additionally,
many other
media-related fields place a similar value on a sales background in the
media.
The concentration is
an
interdisciplinary program drawing on courses from the broadcasting,
entrepreneurship,
marketing, and professional selling programs in the College
of Arts
and Sciences and the College
of Business.
The
concentration is designed to prepare students for a career in broadcast
sales
or a related media sales position. A unique feature of the
concentration
is professional certification. Western
Carolina University
is one of fewer than ten universities in the United States
associated with the
Radio Advertising Bureau (RAB). The RAB provides broadcast sales
education and certification of broadcast sales people. Students
who
successfully complete the concentration will have earned the Radio
Advertising
Bureau certification of a Radio Marketing Professional.
Broadcasting markets
are ranked in size
from the largest to the smallest; New York is number one. One of
the culminating
goals/benchmarks for the broadcasting program in the Department of
Communication is to have its graduates enter a top 100 ranked market
upon
graduation.
The Broadcast Sales
concentration is open
to any communication major or College of Business
professional
selling major in good standing. A minimum overall GPA of 2.5 is
required for communication majors to enter the program.
Communication majors must maintain a 2.5 overall GPA to remain in the program.
Communication majors who receive a grade below a C in any course
required for the degree must retake the class. Please see your
advisor for more details.
Requirements
for the B.S. Degree in Communication/Broadcast Sales
Liberal Studies - University Required 42
hours
Communication Core (required 26 hours):
Engl
401
or
CIS 304 |
Writing
for Business (3)
|
| CMCR
140 |
Introduction
to Communication Media (3)
|
| CMCR
150 |
Interpersonal
Communication (3)
|
| CMCR
250 |
Public
Communication (3)
|
| CMCR
296 |
Introduction
to Professional Development (1)
|
| CMCR
301 |
Writing
for Communication Media (3)
|
| CMCR
350 |
Communication
Theory (3)
|
CMCR
365
|
Communications
Ethics and Responsibilities (3)
|
| CMCR
483 |
Internship
in Communications (3)
|
CMCR
496
|
Seminar
in Professional Development (1)
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Broadcast Sales Concentration (required 27 hours):
| CMPM
303 |
Advertising
Writing (3)
|
ENT
201
|
Introduction
to Entrepreneurship (3)
|
| MKT
301 |
Principals
of Marketing (3)
|
MKT
306
|
Introduction
to Professional Selling (3)
|
MKT
310
|
Consultative
Selling (3)
|
MKT
409
|
Negotiations/Relationship
Marketing (3)
|
MKT
410
|
Sales
Management and Negotiation (3)
|
MKT
411
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Marketing
Strategy (3)
|
BCST
458
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Broadcast
Sales and Promotion (3)
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Broadcast Sales Concentration Electives (select 6 hours):
BCST
352
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Writing
for Broadcast (3)
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BCST
354
|
Radio
Production I (3)
|
BCST
355
|
Television
Production I (3)
|
BCST
457
|
Radio
and Television Programming (3)
|
BCST
493
|
Selected
Topics in Broadcasting (3)
|
MKT
302
|
Integrated
Marketing Communications Strategy (3)
|
MKT
403
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Advertising
Management (3)
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MKT
405
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Business
and Organizational Marketing (3)
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Or
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3
hours of advisor approved courses
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General Electives (select 25 hours):
A specific minor is not required for the broadcast
sales concentration. While a student may elect to take a minor in
a chosen field, many students choose to take their junior and senior elective course work
in broadcasting, business,
entrepreneurship,
marketing, and the professional selling programs in the College
of Arts
and Sciences and the College
of Business.
Total hours required for the degree: 120
Note:
The above information is not an
official listing of the course work required for the B.S. degree in
Communications/Broadcast Sales. For an official listing of the
required courses you should consult The
Record, the official Western Carolina University catalog of
courses.
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