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MUS 474-Entrepreneurship in Music
and Senior Project

Instructor: Dr. Bruce H. Frazier, Coulter 254, 828-227-2400 (office), 828-227-2733 (studio)
Email address: bfrazier@email.wcu.edu
 Dr. Frazier's Home Page  http://paws.wcu.edu/bfrazier/
Office hours are posted on the office door, and available by appointment

Music 474, Entrepreneurship in Music/Senior Project, is a culminating class in the Bachelor of Music degree program with a concentration in Commercial and Electronic Music. The purpose of the class is to assist students in career choices and to prepare documents and media that highlight the experience and abilities of the students. In addition to the assembly of a portfolio of representative work completed in previous semesters, a major capstone creative project is required. This senior project is determined early in the semester and is prepared under the supervision of C&EM faculty. The class will meet on occasion (weekly) to share progress on assignments with faculty and other students. This is typically during the Monday principles hour, 2:35-3:25 PM. Punctually is a courtesy to others in the class. Please let me know if you are unable to attend class or will be arriving late. No quizzes or tests are required for the course. There is no one textbook required for this course, but some reference materials and resources may be suggested to assist with projects. Time will be reserved during the last week of classes or exam week for exit interviews.

1. Identify professional aims and goals.
2. Complete a major project that best displays student skills and expertise.
3. Assemble biographical information and various representative media for promotional purposes.
4. Take steps to obtain either placement in a job or acceptance in a graduate program for further study

Course Requirements (due at the time of the exit interview):
1. Develop a portfolio of media and supporting documents. This will be presented as a hard copy (3-ring binder) and online in a personal website. Items to include: a sample cover letter, resume, CV (curriculum vitae), biography, business card, personal photo, a list of references with contact information, three letters of reference, and a companion audio CD or video DVD containing examples of creative activities such as audio or video clips of performances, compositions, recordings, or other appropriate material. Copies of recital programs, award certificates, letters of commendations, or other evidence that support the claims in the resume and CV should be included.
2. Complete a senior project (C&EM students). The student must complete a senior project in an area of interest and expertise. This is done in conjunction with MUS 417 (Applied Music Technology) and progress will be monitored throughout the semester in MIDI-Principles class. Faculty will oversee the project but independent work by the student is expected.  Examples of projects include a mastered demo CD of a recording session (typically 3 songs), the performance and recording of original compositions (8-10 minutes), a videotaped lecture-recital involving music technology (30-45 minutes), or a video or DVD of a multimedia project. The student must provide a CD or DVD of the completed material included with the portfolio notebook. The material will be posted (or linked) in the website. A project proposal form and project evaluation form are required. (See links below.)
3. Devise a three-to-five year plan for professional agenda. The plan should state professional aims and goals, and be included in the portfolio.
4. Apply to graduate school or professional work situation. This will be demonstrated by evidence of application correspondence, letters of acceptance, employment contract, etc.

The portfolio will be retained by the department and, with student permission, may be used for demonstration or promotional purposes. A checksheet that lists each of the required items for the portfolio is available to assist with managing the project assignments. (See links below.)

Exit Interview:
Near the end of the course, usually during the last week of classes or exam week, the student will schedule an appointment for an exit interview with music faculty.  During this interview the portfolio will be reviewed and the student's professional aims will be discussed. There is a music department survey form that may be completed at this time. A half-hour should be allowed for this appointment. This is usually a shared time with other students in the course and may take place during the final exam time.

Student Evaluation:
The student's grade will be based on the evaluation of the senior project, review of the portfolio and website, and the exit interview with the music faculty.

Grading System

A = 93-100
A- = 90-92
B+ = 88-89
B = 82-87
B-  = 80-81
C+ =78-79
C = 72-77
C- = 70-71
D+ = 68-69
D = 62-67
D- = 60-61
F = below 60
(For more information on grading, please refer to the WCU Undergraduate Catalog.)

Graded Elements

Portfolio 25%
Website 25%
Senior Project 40%
Job/School Applications 5% 
Exit Interview 5%

Senior Project Grading Rubric

A - Outstanding
B - Good
C - Acceptable
 D - Poor
F - Unacceptable
Effective, creative project.  Generally effective.  Adequate. Weak.  Unusable.
Demonstrates a thorough knowledge of the process and procedures involved in the project. Effective use of the assigned hardware and software. Media integration is seamless and editing is transparent. Demonstrates a clear understanding of the process and procedures involved in the project. Some minor flaws. Demonstrates a basic knowledge of the process and procedures involved in the project. Some obvious errors but OK to include in the portfolio. Process and procedures unclear. Editing draws attention to itself. Some serious errors. Lack of attention to detail. Revisions are needed for portfolio inclusion. Serious or persistent errors.  Unable to demonstrate the function of the tools or the process and procedures of the project. Did not complete. Unsuitable for portfolio

Class Schedule:
Week 1 - Review syllabus and course requirements.
Week 2 - The senior project proposal form is due. Class discussion of projects and sessions/performance dates are scheduled.
Week 3 - The cover letter and resume are due. Please provide copies for faculty and other students for review in class.
Week 4 - CV is due. The CV should include specifics of musical experience outlined in the resume. This may include solo recitals or performances, repertoire list, compositions completed, recording projects produced, etc. Please provide copies for faculty and other students for review in class.
Week 5 - The biography is due. Several lengths are suggested (50 word, 150 word, 500 word). Please provide copies for faculty and other students for review in class.
Week 6 - The business card is due. Free business card templates are available online. The card information and design must be approved before mass duplication is considered. Please provide copies for faculty and other students for review in class.
Week 7 - The personal photo is due. (This can be viewed online.)
Week 8 - Web site development is discussed and demonstrated. Secure a domain name and choose a hosting site.
Week 9 - Web site development is continued as needed.
Week 10 - The career plan is due. Review of other projects to include in the portfolio.
Week 11 - Meet as needed to discuss progress report on senior projects, internship or job search, and post baccalaureate application process with other class members.
Week 12 - Share website development with class members
Week 13 - Senior project is due.
Week 14 - Completed portfolio is due. Public release of personal website.
Week 15 - Exit Interview. Portfolio is reviewed with faculty.

The CourseEval web evaluation links will be active during the last month of classes. Please take advantage of this opportunity to give us your feedback on the class.

Accommodations for Students with Disabilities:
Western Carolina University is committed to providing equal educational opportunities for students with documented disabilities and/or medical conditions.  Students who require reasonable accommodations must identify themselves as having a disability and/or medical condition and provide current diagnostic documentation to Disability Services.  All information is confidential. Please contact the Office of Disability Services for more information at (828) 227-3886 or lalexis@wcu.edu  You may also visit the office’s website:  disability.wcu.edu  

Academic Honesty Policy:
Western Carolina University, a community of scholarship, is also a community of honor. Faculty, staff, administrators, and students work together to achieve the highest standards of honesty and integrity. Academic dishonesty is a serious offense at WCU because it threatens the quality of scholarship and defrauds those who depend on knowledge and integrity. Academic dishonesty includes the following:
A. Cheating. Intentionally using or attempting to use unauthorized materials, information, or study aids in any academic exercise.
B. Fabrication. Intentional falsification or invention of information or citation in an academic exercise.
C. Plagiarism. Intentionally or knowingly representing the words or ideas of someone else as one’s own in an academic exercise.
D. Facilitation of Academic Dishonesty. Intentionally or knowingly helping or attempting to help someone else to commit an act of academic dishonesty, such as knowingly allowing another to copy information during an examination or other academic exercise.
For specific information on procedures for cases involving allegations of academic dishonesty, see relevant sections in the Student Handbook.

Forms:  The following forms, available in PDF format, may be printed out or saved to disk.

474 Syllabus

474 Checklist

474 Project Proposal Form

474 Project Evaluation Form


I have read the syllabus for MUS 474 and am aware of the requirements and policies for this course.

Please print your complete name _____________________________________________ ID # ____________________

Sign ___________________________________________________________________ Date ____________________

Please return the signed form during the first week of class.

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